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09/24/2020

75% More Women are Shopping for Boats Across the U.S.

A Boat Trader Report

Here's a snapshot of the action we're seeing:

  • Historically, women have made up the largest niche market of boaters and filled a significant role in the decision-making process within their households, and their influence over the purchase of a boat only continues to grow and evolve. 
  • Spurred by the pandemic, more women are getting involved in the boat-buying process sooner, at an earlier stage - researching and browsing boat inventory online - making the shift in female participation stand out in these unprecedented times.
  • Given the fluctuating restrictions, unknown duration and lasting effects of the pandemic, women are embracing boating as a way for their families to safely connect with others and be active in the near-term. 
  • Participation is not fading after the initial research is done. Women are also showing a new level of engagement further down the funnel as they contact sellers for more information to evaluate boats for sale. In fact, leads submitted by women on Boat Trader are up 341% over the same four-month period last year

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